A groundbreaking social media film where every twist and turn is decided by the audience.

This Ramadan, Image Nation Abu Dhabi is inviting audiences to step into the director’s chair with the launch of A Story Called Zain—the region’s first crowdsourced, AI-generated short film, created entirely through social media engagement.

Set against the vibrant backdrop of Yas Island, Abu Dhabi, A Story Called Zain follows 24-year-old Zain, a junior editor at a publishing house whose life takes an unexpected turn after receiving a mysterious envelope. But here’s the twist—viewers get to shape Zain’s journey in real time!

Starting March 1, audiences can participate in the storytelling process by responding to interactive prompts posted every Tuesday and Friday on Image Nation Abu Dhabi’s Instagram. Each engagement on the content will directly influence the plot, shaping Zain’s path toward themes of family, self-discovery and reconciliation. The final short film, crafted entirely through audience input, will be revealed after Eid, with Instagram users who participate receiving recognition in the film’s credits.

With A Story Called Zain, Image Nation Abu Dhabi continues to explore how emerging technologies can transform storytelling and audience engagement. By combining AI with real-time social media participation, this interactive experiment deepens the connection between filmmakers and audiences, empowering viewers to become active contributors to the creative process. As a leader in the region’s entertainment industry, Image Nation remains committed to embracing innovation while championing human creativity at every stage of filmmaking.