‘Quest Arabiya’, a partnership between Image Nation and Discovery Communications, will screen a combination of locally-produced original material and Arabized content from Discovery’s vast library of non-fiction shows. It will be aimed primarily at Arab men aged 16-44, but with material that appeals to the whole family.
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Ericsson will provide playout and media management services for new pan-regional Arabic-language TV channel, Quest Arabiya, as part of exclusive, multi-year deal